Received an email alert from Classified Intelligence this weekend. Looks like GoogleBase is now delivering their users to jump pages from the results page instead of to the listing on the source site. This Google hosted/created jump page displays all the attribute information and it's striking how much thislooks like a listing.
It will be interesting to see how this is received by the folks that provide GoogleBase with a feed. Oodle and other vertical search engines (SimplyHired, Indeed) made an explicit decision not to do this. We follow traditional search engine etiquette and send traffic directly to the listing from the results page.
This isn't the first time Google has pushed the envelope. As I mentioned in a previous post, I was surprised when they decided both to point off to third-party listings and take their own (putting them in competition with their listings partners).