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April 26, 2005


Alex Walker

An interesting comparison (despite the cheesy jargon and the referencing of Google as an example) in external linking strategies.

The 'Love-in' concept, as you call it, is in my opinion important for the growth of a website. I always disliked the old-fashioned term 'stickiness' and the desire to maintain longer user sessions. Surely by linking to authoritative material, a site's 'authority' value with a user increases, and hence increases (a) frequency of visits and (b) word-of-mouth referrals. I think this assumption is echoed in the current Google search algorithm that credits sites that have good external linkage to on-topic content.

Good luck with your project, you have a postive attitude towards web publishing and I hope you suceed.

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